Project goals
Create robust and intuitive components that streamline our marketing partners' promotional efforts.
The lack of comprehensive components leads to user pain points
Current experiences lack comprehensive components tailored to the diverse needs and preferences of partners. As a result, partners encounter several pain points, including:
Limited Customization: Existing components offer limited customization options, hindering partners' ability to create personalized and engaging promotional content.
Complexity: Complex interfaces and outdated components increase the learning curve for partners, leading to frustration and inefficiency in campaign execution.
Inadequate Analytics: Lack of robust analytics tools makes it challenging for partners to track and measure the performance of their campaigns accurately.
Learning about user needs
Through user interviews, surveys, and usability testing, we gathered valuable insights into the challenges faced by marketing partners. Key findings include:
Desire for Flexibility: Partners expressed a strong desire for customizable components that allow them to adapt promotional materials to suit their target audience and brand identity.
Simplicity Matters: Partners emphasized the importance of user-friendly interfaces and intuitive components that simplify the campaign creation and management process.
Data-Driven Decisions: Partners highlighted the need for comprehensive analytics tools that provide actionable insights into campaign performance, audience demographics, and conversion metrics.
Scoping the solution
To address the identified pain points and meet the evolving needs of marketing partners, we propose the development of new components designed to enhance the partner experience:
Customizable Content Widgets: Introduce a variety of content widgets (e.g., banners, product carousels, embedded videos) with built-in customization options, allowing partners to tailor promotional content to their audience and branding guidelines easily.
Advanced Analytics Dashboard: Implement a robust analytics dashboard that provides partners with detailed performance metrics, audience insights, and actionable recommendations for optimizing campaign effectiveness.
The introduction of these innovative components ushered in a new era of efficiency, personalization, and data-driven decision-making for our marketing partners:
Increased Efficiency: Streamlined workflows and intuitive tools reduce the time and effort required to create and manage campaigns, allowing partners to focus on driving results.
Enhanced Personalization: Customizable components empower partners to deliver personalized and targeted promotional content, resulting in higher engagement and conversion rates.
Data-Driven Decision Making: Access to comprehensive analytics enables partners to make informed decisions, refine their strategies, and maximize the ROI of their marketing efforts.
The implementation of new components such as the Announcement Banner, New Flag, Quick Links, and Large Photo Grid elicited resounding success. Through stakeholder insights and rigorous user testing, these components were fine-tuned to perfection, driving user engagement and enhancing the overall partner experience.
ANNOUNCEMENT BANNER
Stakeholder interviews were conducted and the provided feedback indicated the need for a prominent announcement banner to highlight new products, promotions, or campaigns. User testing confirmed that this component effectively communicates critical messages or promotions to users as soon as they land on the web experience.
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NEW FLAG COMPONENT
Stakeholder interviews highlighted the value of visually distinguishing new content to drive conversions. User testing data proved that by prominently indicating new content, users are more likely to notice and explore the new additions, improving the discoverability of fresh content within the interface.
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QUICKLINKS COMPONENT
Stakeholder interviews and competitor analysis were conducted and suggested that other platforms in the industry are successfully utilizing quick links to enhance user experience. User testing confirmed that by placing links prominently on a page, users can easily locate content.
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LARGE PHOTO GRID COMPONENT
Feedback from user testing sessions indicated that users prefer visual browsing experiences and find it easier to explore content through images rather than text-based navigation.
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